GROWING YOUR MOVIE BUSINESS

Grand Cinemas announces imminent launch at ABC Verdun

August 22, 2017

New flagship multiplex offers Lebanon’s first MX4D/ATMOS Experience

                                                                                                                                                          

Beirut, Lebanon, August 22, 2017: Grand Cinemas, the leading name in cinema innovation, today announced the imminent opening of its most spectacular theatre complex to date, at Beirut’s highly anticipated ABC Verdun. Launching in August, Grand Cinemas ABC Verdun’s 11-screen entertainment hub combines a world-class customer experience, the hottest location in the nation’s capital, and cutting-edge technologies that include Lebanon’s first MX4D theatre. The multiplex also marks Grand Cinemas’ 10th anniversary in Lebanon and a 17-year legacy of standard-setting practices in the Middle East film industry.

 

Said Selim Ramia, Grand Cinemas owner and CEO: “Ten years ago, we introduced the first e-ticket, the first e-kiosk and the first digital 3D to Lebanese moviegoers. Soon after came the first luxury theatre with Grand Class. Born of a passion for movies, our mission has always been to provide a total experience—from customer service to breakthrough technologies—and Grand Cinemas ABC Verdun represents the pinnacle of that journey. It’s our new flagship in Lebanon.”

 

Grand Cinemas ABC Verdun: Key Features

 

Design and atmosphere: As you enter the lobby a huge screen the largest in Lebanon takes your breath away as well as the largest Wall LCD screen in the Middle East immersing you in a different world fully Digital and laser projectors, capture the imagination, taking visitors to another world, and massive pillars soar amid tantalising spaces as you lounge on trendy couches. Designed with the thrill of the movies in mind, the new hotspot offers an electric atmosphere and the ideal hangout for friends and family as you wait for your movie to begin.

 

Location: Nested among Beirut’s most visited destinations, ABC Verdun promises an eye-watering selection of exciting brands and eateries. Shop, dine, socialise—and be entertained at Lebanon’s premiere movie hub, Grand Cinemas.

 

Experience: For the first time in Lebanon, moviegoers will experience a new generation of 4D technology: It’s the First MX4D/Atmos format in the Middle East. Bringing every movie moment to life, it immerses you in the action with state-of-the-art motion seats and breath-taking “Special Effects” that heighten all your senses. Further enriching the film lover’s journey, Grand Cinemas ABC Verdun offers Its  Grand Class, with the most glamorous lounge for your pleasure & comfort.

You will Enjoy The first I-Aurora Star Kiosk in the Middle East capturing The Memories of customers and reducing long queues.

 

The sixth Grand Cinemas location in Lebanon, and the ninth in the Middle East, Grand ABC Verdun is part of the cinema chain’s ongoing expansion. With a mission to bring the magic of the movies to every corner of the region, Grand Cinemas continues to break boundaries and deliver on its promise: Always Entertaining.

 

-Ends-

 

 

ABOUT SELIM RAMIA & CO

Selim Ramia & Co was established in 2007, a total provider of movie entertainment services offering Levant investors, exhibitors and viewers a new standard in the cinema experience. Thanks to an aggressive growth plan, forward-thinking management and an eye for strategic locations and acquisitions by Selim Ramia, co-founder of Gulf Film LLC Group, SR&Co is the fastest growing company in market share acquisition in Lebanon, Jordan and Kuwait.

 

SR&Co sees a future of great promise, determined in our mission to grow the regional market, develop business in new territories, and lead the next phase in the evolution of the Middle East film entertainment industry.

 

For more information, please visit www.srndco.com 

 

 

ABOUT GRAND CINEMAS

Introduced into Lebanon in 2007 under the ownership of Selim Ramia, the Grand Cinemas brand has become a statement of quality entertainment throughout Lebanon following a run of unprecedented success in the UAE. Driven by our mission to bring ground-breaking cinema innovations to all corners of our region, we are forever committed to the Grand Cinemas pledge: Always Entertaining.

 

Grand Cinemas has consistently strived to set the industry standard and succeeded, the proof evident in the steady proliferation of theatres. In July 2007, GC launched at ABC Mall Achrafieh. Implementing its mission to invest in west Beirut, the company went on to re-inaugurate Verdun's Grand Concorde in 2008, in the same year also taking the brand north, with Enfeh's Grand Las Salinas. 2008 and 2009 were an exciting time to be part of the Grand Cinemas experience with the introduction of three of cinema's most advanced services: E/TICKET, E/KIOSK and DIGITAL 3D.

 

Following the opening of Grand Saida, The Spot, in February 2011, June 2012 marked the launch of Grand Cinemas ABC Dbayeh, the jewel in the GC crown, the fifth multiplex in Lebanon in less than five years, and home of the region's very first VIP theatre - Grand Class. Also in 2012, Grand Cinemas took its first steps into the Kuwaiti market with the inauguration of a state-of-the-art multiplex in Kuwait's highest tower, Al Hamra Luxury Center. In 2013, in addition to Grand’s introduction of the region's very first cinema-dedicated mobile application, Selim Ramia & Co partnered with Al Taher for Cinemas and Eagle Films to launch the largest cinema complex in the Levant at Jordan’s Taj Mall. This was followed in July 2015 with the opening of GC's second multiplex in Kuwait at the Gate Mall.

 

The year 2017 marks not only Grand Cinemas’ 10th anniversary in Lebanon, but also the launch of its new flagship location in the heart of Beirut at ABC Verdun, boasting the country’s first MX4D experience. Join us as we re-write the rules of entertainment!

 

For more information, please visit www.grandcinemasme.com | www.facebook.com/GCLebanon

 

 

 

Contact information:

 

Carly Ramia Habis

Group Marketing Director

 

Isaac Fahed

Regional Sales & Distribution Manager