GROWING YOUR MOVIE BUSINESS

GRAND OPENING AT SAIDA MALL

February 23, 2011

Selim Ramia & Co is pleased to announce the launch of Grand Cinemas at Saida Mall, the region’s newest shopping and leisure destination. Heralded as the city’s first cinema multiplex, Grand Cinemas Saida Mall kicked off with a celebration and movie premiere on the night of February 22.

The inauguration marks the fourth Grand Cinemas location to open in Lebanon in less than four years, following commercial and popular success at Grand ABC (Achrafieh), Grand Concorde and Grand Las Salinas.

“It is with great pleasure that we present Grand Cinemas Saida Mall,” said CEO Selim Ramia. “Lebanon’s third largest city, Saida has proven to be a burgeoning entertainment locale with a cinema-going demographic to match any metropolis. Saida Mall is the ideal venue for Grand’s newest offering.”

Grand Cinemas Saida Mall is home to five state-of-the-art theatres equipped with the latest projection and DTS surround sound technologies, and boasts a total capacity surpassing 720 deluxe seats. Further setting it apart, the new multiplex promises the patented Grand standard: a team of passionate professionals trained to deliver the ultimate cinema experience.

In April 2009, Grand Cinemas introduced the first Digital 3D theatre to Lebanon, and today continues in its quest to bring the industry's best innovations to the movie-viewing public. With that quest in mind, three of Grand Cinemas Saida Mall’s five screens have been custom-built to project high definition 3D, allowing film-goers access to an unparalleled selection of jaw-dropping 3D attractions.

“Grand Cinemas is about comfort, fun and kicking back in your own individual style,” said marketing director Carly Ramia. “We offer the perfect venue for those looking to take their cinema experience to the next level while keeping the same ease and flexibility they enjoy in their own homes. What’s more, with the launch of Grand Cinemas Saida Mall, city residents no longer have to travel into the capital to watch the latest releases.”

Scheduled for the year’s biggest titles, from Hollywood blockbusters to Arabic exclusives to cutting-edge 3D features, Grand Cinemas Saida Mall will also offer guests the comprehensive package of services that has brought Grand to the industry forefront. At grandcinemas.com, visitors can find the latest movie news, read up on GC promotions, and safely book their tickets online. In addition to E/TICKET, E/KIOSK and the weekly E/NEWSLETTER, film fans are treated to the Grand Cinemas Movie Guide, a feature packed bi-monthly magazine freely distributed at all Grand Cinemas locations.

“Grand Cinemas’ arrival in Saida will definitely contribute positively to the change that Saida Mall is looking forward to bring to the city as a leisure, shopping and entertainment destination," said Saida Mall owner Bassam Assaad.

Saida Mall has welcomed thousands since its 2010 opening, which unveiled more than 100 diverse stores and attractions in a fresh environment combining the comfort of indoor shopping with the beauty of the city's natural surroundings. Grand Cinemas is delighted to serve as the entertainment hub to Saida’s most exciting new destination.

Grand Cinemas GM Randa Ramia with Saida Mall Director Rashid Massoud
TV presenter Ghida Majzoub gives a congratulatory welcome
Grand Cinemas management and honoured guests
L-R: Grand Cinemas Marketing Manager Carly Ramia, GM Randa Ramia, and Operations Manager Jean Ramia
Randa Ramia with Saida Mayor Abdel Rahman El Bizri