GROWING YOUR MOVIE BUSINESS

THE SCENT OF GOOD TIMES

December 05, 2011

On November 14, Mojo celebrated the release of its newest perfume at the Lebanon premiere of Twilight: Breaking Dawn Part 1, the latest installment in the Twilight Saga, at Grand Cinemas ABC.

The attendees, more than 200 young trendsetters including media representatives, were introduced to the brand’s new “My Secret Perfume” and “Live Now” collections. Guests were given the opportunity to become familiar with the array of alluring fragrances incased in their unique and colorful pouches. Swathed in gold, black, silver and red sequined canvas pouches, each perfume is also a fashion statement and accessory which can be used to hold your mobile phone, credit cards, or keys.

“The Breaking Dawn premiere in conjunction with Mojo’s new collections launch was an ideal meeting point for the young and hip in Lebanon and the audience was delighted at the opportunity to drink in the plethora of sights and fragrances,” said Roland Poivre, exclusive agent for Mojo in Lebanon.