The Levant's very first IMAX theatre opens at Grand City Mall

October 22, 2013

Entertainment in Jordan has just taken a grand step forward. Grand Cinemas, the leading exhibitor in the Levant, recently celebrated a major breakthrough with the opening of the region's first IMAX theatre at Amman's number one movie destination, Grand Cinemas City Mall. The new theatre was inaugurated during a dazzling red carpet event on October 22, which was attended by a wealth of notable figures, stars and movie buffs, in addition to the Secretary General of Jordan’s Ministry of Tourism and Antiquities, Issa Gammoh.

The entire Amman community can now enjoy the unparalleled IMAX Experience, which goes far beyond the ordinary cinematic experience to transport moviegoers into a world that delights and astounds the senses. IMAX (an abbreviation for Image Maximum) is a motion picture format that displays images at a much greater size and resolution than conventional cinematic systems. With a domed screen that extends higher and wider than a person’s field of vision, audience members feel as though they are not merely watching a film, but experiencing it firsthand.

Speaking on the landmark occasion, Grand Cinemas CEO Jean Ramia said, “The introduction of IMAX in Jordan is another feather in the hat for Grand Cinemas, cementing the unparalleled vision to continuously raise the bar in the cinematic experience for the audience's ultimate satisfaction. We are thrilled to tie-up with IMAX, which has brought to existence an out-of-this-world-technology that changed the rules of movie entertainment worldwide. We regard this collaboration as an added value to the Grand Cinemas experience and a complement to our slogan, ’Always Entertaining.’”

Also commenting on the milestone, Andrew Cripps, President of IMAX EMEA stated, “We are pleased to partner with the leading exhibitor Grand Cinemas to introduce IMAX to movie-goers in Jordan. The IMAX Experience is the world’s most immersive cinematic format that makes audiences feel as if they are a part of the movie. Grand Cinemas shares our commitment to quality and technology innovation and together we look forward to offering moviegoers in Jordan the ultimate movie-going experience.”

IMAX works with critically acclaimed Hollywood directors to produce truly compelling cinematic experiences. The first feature film to premier at Grand City Mall’s IMAX theatre is Gravity, starring Sandra Bullock and George Clooney. Many IMAX blockbusters are in the pipeline for 2013, including THOR 2, The Hunger Games 2 and The Hobbit 2.